Stavovi hrvatskih potrošača o mlijeku kopitara

master's thesis

• Title (english): ATTITUDES OF CROATIAN CONSUMERS TOWARDS UNGULATE MILK
• Author: Sanja Mofardin
• Mentor: Lidija Kozačinski (mentor)
• Mentor: Tomislav Mikuš (mentor)
• Committee member: Nevijo Zdolec (predsjednik povjerenstva)
• Committee member: Lidija Kozačinski (član povjerenstva)
• Committee member: Tomislav Mikuš (član povjerenstva)
• Committee member: Željka Cvrtila (član povjerenstva)
• Granter: University of Zagreb; Faculty of Veterinary Medicine; Zagreb
• Defense date and country: 2023-02, Croatia
• Scientific / art field, discipline and subdiscipline: BIOMEDICINE AND HEALTHCARE; Veterinary Medicine; Veterinary Public Health and Food Safety

Abstract

Mlijeko kopitara je vrlo bogata namirnica koja ima mnoge pozitivne učinke na ljudski
organizam. Po svom je sastavu sličnije humanom mlijeku nego mlijeko drugih vrsta životinja
te se često koristi u prehrani djece, posebice u slučaju razvoja alergija na kravlje mlijeko. Osim
toga, koristi se za ublažavanje dišnih i probavnih tegoba te kod kožnih oboljenja, a posebne
blagodati ima i na zdravlje kroničnih bolesnika. U svrhu dobivanja vrijednih podataka o
stavovima hrvatskih potrošača o mlijeku kopitara, kreiran je anketni upitnik. U istraživanoj
populaciji, 26% ispitanika je probalo mlijeko kopitara (najčešće iz znatiželje) i ponovno bi ga
konzumirali. Preostali ispitanici nisu probali mlijeko kopitara, no 52% ispitanika bi ga htjelo
konzumirati. Ispitanici koji mlijeko nisu probali najčešće kao razlog navode slabu ponudu
mlijeka na tržištu, a nedostupnost je ujedno i glavni razlog neredovite konzumacije kod
ispitanika koji su mlijeko probali. Potrošači koji redovito koriste mlijeko kopitara najčešće ga
nabavljaju direktno od proizvođača, a znatno rjeđe u supermarketu ili na tržnici. Manji dio
ispitanika (45.1%) dobro je upoznat sa prednostima konzumacije mlijeka kopitara, a
informiranost o karakteristikama mlijeka odnosno specifičnostima proizvodnje je osrednja.
Dobiveni rezultati ukazuju na postojanje potrebe za povećanje promocije i dostupnosti mlijeka
kopitara čime bi se povećala i potrošnja.

Abstract (english)

Ungulate milk is a very rich food that has many positive effects on the human body. Its
composition is more similar to human milk than the milk of other animal species and is often
used in children's nutrition, especially in the case of developing allergies to cow's milk. In
addition, it is used to alleviate respiratory, digestive and skin problems, and it has special
benefits for the health of chronic patients. In order to obtain valuable data on the attitudes of
Croatian consumers towards ungulates milk, a survey questionnaire was created. In the
researched population, 26% of respondents have tried ungulate milk (mostly out of curiosity)
and would consume it again. The remaining respondents have not tried ungulate milk, but 52%
of the respondents would like to consume it. Respondents who have not tried milk most often
cite the weak supply of milk on the market as the main reason, while unavailability is also the
main reason for irregular consumption among respondents who have tried milk. Consumers
who regularly use equine and donkey milk most often purchase it directly from the producer,
and much less often in a supermarket or market. A smaller part of the respondents (45.1%) is
well aware of the benefits of consuming equine milk, while information about the
characteristics of milk and the specifics of production is average. The obtained results indicate
the existence of a need to increase the promotion and availability of ungulate milk, which would
also increase consumption.

• Keywords: mlijeko kopitara; potrošači; konzumacija; anketni upitnik; tržište
• Keywords (english): ungulate milk; consumers; consumption; questionnaire; market
• Language: croatian
• URN:NBN: urn:nbn:hr:178:955247
• Study programme: Title: Veterinary Medicine; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: doktor/doktorica veterinarske medicine (doktor/doktorica veterinarske medicine)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-03-07 10:22:36